Shop Small Saturday is the Saturday after Thanksgiving, but you don’t have to wait for an official day to support small business owners. You can shop small all year long.
Why Shop Small?
Small businesses employ local people, they tend to be very involved in their communities, and they give towns a unique flavor. They are good for the local economy, too. Just think about it, have you ever traveled to see a town because of its Wal-Mart or Bed, Bath, and Beyond? Not likely, small businesses create a draw because they are different.
Your shopping small ensures that they can stay in business.
I am not saying big business is bad. Big business has its place. I simply would hate to see big business completely demolish small business.
Take a look around next time you are in your town or city and see if you can find a “mom and pop” store. In our town, you can shop at an independent book store, art store, and a fabric store. Look for small cafes and non-chain restaurants for your lunches or date nights.
Smaller businesses can be priced a little higher than bigger business because they don’t have the buying power that brings volume discounts. You can offset this some by signing up for the newsletters, emails, or mailings so you will be aware of special promotions and possible coupons from the store.
This is the opposite of shopping local, but not the opposite of shopping small. When I say international, I don’t mean buying lots of “made in china” stuff. There are a growing number of organizations and ministries that are committed to making a difference in the world.
These organizations work with impoverished, marginalized people to provide them with training for various life skills and crafts. Then they sell those items, with the majority of the profits going directly to the artisan. Your purchases have a direct impact on the lives of some of the neediest people in the world.
You can shop online and support small business. The most popular site for this is Etsy, but don’t stop there. A lot of small businesses sell on their own websites now.
Another option is independent consultants for direct sales businesses. Yes, I know. A lot of people are skeptical of the multi-level marketing set up. I get that, but I also see tremendous potential for supporting entrepreneurs. There are a lot of direct sales businesses, ask on Facebook and I’m sure you will have no shortage of options. If you are looking for hair pretties, I am a Lilla Rose consultant. 😉
Shopping small doesn’t have to, and shouldn’t, be relegated to one day in November. You can support small businesses year round by being a little more intentional with your spending this year.